NYT: Eye-Popping for Art’s Sake: An Advocate for 3-D Films

Nice little article in the New York Times today talking to James Cameron about the future – both his and of 3D at the box office.

Mr. Cameron, who spent more than a decade developing “Avatar,” has some expertise in gauging lengthy timetables. But he is also cautious about fulfilling the expectations of moviegoing audiences, which he says can easily distinguish movies that have been converted to 3-D hastily or poorly.

“Viewers “don’t want to pay extra for something that’s not a great experience,” Mr. Cameron said. “And I think that the studios have been somewhat chastened by that.”


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