ESPN not only broadcasts in 3D, they study how people watch it

Looks like the viewers of ESPN’s 3D broadcasts are lab rats in a giant 3D television watching experiment:

“Continuing to innovate in the 3D television space, ESPN Research + Analytics unveiled today one of the most in-depth studies on 3D TV to date.  Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD.”

You can read the rest here –

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