“Avid’s ongoing commitment to professional editors”

Avid CEO Gary Greenfield weighs in on the recent anguish over the new FCP-X. “There have been unprecedented conversations taking place online, in the press, and in person about professional video editing during the last couple of weeks. And the discussion has been both passionate and personal, because this is about your livelihood.” You can read the rest on Avid’s site.  Pretty spot-on in my…

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Pac-10 firms up ESPN/Fox deal

(from Jill Savage)  ESPN is reporting that it and Fox Sports have secured the rights to the Pac-10  (soon 12) for the next 12 years. As I read it, some games may show up on Fox broadcast outlets and their FX channel in addition to the Fox Sports regionals.  Of course Root Sports is no longer a Fox network so I’m not entirely clear what…

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New Avid software released with some cool new features

You can now download and try the new Avid Media Composer 5.5! The main product page has the headline of the new features, but there is a complete document that goes through all of what’s new.  A few of my favorite nuggets: The AMA Plug-Ins are unbundled from the Avid editor installers, with the exception of the AMA QuickTime plug-in. This allows AMA plug-in updates…

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Rumors Fly about a new version of Apple’s Final Cut Pro

TechCrunch is among the blogs whipping up a Fanboy frenzy about a new version of FCP. The breathless headline is New Final Cut Pro Is Real, And It’s Spectacular (And It’s Expected Spring 2011) Another blog I says I’ve Seen The New Version of Final Cut Pro…and it’s a jaw-dropper. I guess my jaw is dropping that it took Apple this long to update the thing. …

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Breaking News: Avid to support AJA hardware in new version of Media Composer

It’s a day many thought would never come – Avid providing full support for 3rd party hardware. Media Composer 5.5* Highlights Capture, monitor, and output with AJA Io Express Edit HDCAM SR Lite footage natively Accelerate AVC-Intra workflows with Nitris DX AVC-Intra Speed up editing and mixing with the Artist Series Find the right clips fast with PhraseFind Directly tweak transitions with the Smart Tool…

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